AMD expanded its developer programme to Pakistan on Wednesday, the latest sign that global technology companies are paying closer attention to South Asian markets.
Not everyone is convinced. Critics point to a shortage of skilled engineers, unreliable power supply and a tax regime that changes almost every budget cycle as reasons for caution.
Security experts have urged users to enable two-factor authentication and to update their apps promptly, noting that attackers increasingly target mobile-first markets.
A closer look at the numbers
The challenge now is execution. Previous attempts to build large-scale technology infrastructure in the country have stalled because of financing gaps and bureaucratic delays.
"Our customers told us they wanted something simple, local and in their own language. That is what we shipped."
Maryam Sheikh, head of product at JazzCash
Still, questions remain about long-term sustainability. Margins in the renewable energy business are thin, and customer acquisition costs have risen sharply since 2019.
How the deal came together
The service will initially be available in Faisalabad, Quetta and Islamabad, with a nationwide launch planned for later in 2027.
Key points
- Roughly 18 jobs expected over the next two years
- Rollout begins in Rawalpindi and Lahore before expanding nationwide
- Regulatory approval from the Pakistan Software Export Board still pending
- New features will support Urdu alongside English
Industry observers say the timing is significant. Pakistan's agritech sector grew 22% last year, according to the Pakistan Freelancers Association, even as venture funding across South Asia slowed sharply.
Several competitors have made similar bets. Bykea expanded into Gujranwala earlier this year, while TikTok has been quietly hiring engineers in Lahore and Islamabad.
Reporting by the WritePures newsroom. Have a tip? Contact our editors.
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