ISLAMABAD - Bazaar Technologies said on Friday that it secured fresh funding, a move analysts say could reshape the country's fintech sector.

Analysts at SadaPay estimate that the addressable market could be worth $300 million by 2026, driven by a young population and rising smartphone ownership.

Universities are responding too. UET Lahore has added new courses in cybersecurity, and enrolment in computer science programmes rose 18% this year.

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Key takeaways

Investors remain cautiously optimistic. Total venture funding into Pakistani startups reached $50 million in Q2 2026, the strongest quarter since 2021.

"This is not just a Karachi story or a Lahore story. It is a Pakistan story."

Maryam Sheikh, head of product at Easypaisa

Employees will be offered training through a partnership with IBA Karachi, the company said, with a focus on cloud engineering, data analysis and product management.

The bigger picture

The service will initially be available in Multan, Peshawar and Islamabad, with a nationwide launch planned for later in 2028.

Key points

  • Funding round values the company at about $25 million
  • Regulatory approval from the Securities and Exchange Commission of Pakistan still pending
  • Rollout begins in Sialkot and Faisalabad before expanding nationwide
  • Partnership with FAST-NUCES to train local engineers

The broader picture is one of steady growth. Internet penetration now exceeds 12% of the population, and mobile broadband subscriptions have more than doubled since 2020.

Behind the scenes, the deal took nearly 18 months to negotiate, according to two people involved in the talks who asked not to be named because the discussions were private.

Reporting by the WritePures newsroom. Have a tip? Contact our editors.