QUETTA - PostEx said on Monday that it launched a new product, a move analysts say could reshape the country's telecom sector.
The move comes as regulators tighten oversight. the Pakistan Freelancers Association issued new guidelines in December requiring companies to store customer data locally and to report security incidents within 72 hours.
Analysts at Telenor Pakistan estimate that the addressable market could be worth $250 million by 2027, driven by a young population and rising smartphone ownership.
The regulatory angle
Several competitors have made similar bets. Zong expanded into Gujranwala earlier this year, while Microsoft has been quietly hiring engineers in Lahore and Islamabad.
"Every startup founder in Faisalabad is asking the same question: how do we compete with global platforms on a fraction of the budget?"
Mehwish Khan, dean of engineering at 10Pearls
Industry observers say the timing is significant. Pakistan's edtech sector grew 15% last year, according to the Higher Education Commission, even as venture funding across South Asia slowed sharply.
What critics are saying
The service will initially be available in Quetta, Hyderabad and Islamabad, with a nationwide launch planned for later in 2028.
Key points
- Pricing to remain unchanged until at least July
- Competitors including Careem are expected to respond within months
- Rollout begins in Rawalpindi and Quetta before expanding nationwide
- New features will support Urdu alongside English
Employees will be offered training through a partnership with Habib University, the company said, with a focus on cloud engineering, data analysis and product management.
Government officials welcomed the development. A spokesperson for the Pakistan Freelancers Association said the initiative "aligns with the national digital agenda" and promised faster approvals for similar projects.
Reporting by the WritePures newsroom. Have a tip? Contact our editors.
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