A new report from NADRA shows that digital payments grew 40% in a year, raising fresh questions about how quickly the sector can scale.
Employees will be offered training through a partnership with FAST-NUCES, the company said, with a focus on cloud engineering, data analysis and product management.
Government officials welcomed the development. A spokesperson for Ignite National Technology Fund said the initiative "aligns with the national digital agenda" and promised faster approvals for similar projects.
Winners and losers
Security experts have urged users to enable two-factor authentication and to update their apps promptly, noting that attackers increasingly target mobile-first markets.
"Students who learn to work with AI tools today will define the workforce of 2035."
Hira Mirza, economist at Jazz
Analysts at KTrade estimate that the addressable market could be worth $30 million by 2026, driven by a young population and rising smartphone ownership.
What critics are saying
The broader picture is one of steady growth. Internet penetration now exceeds 12% of the population, and mobile broadband subscriptions have more than doubled since 2019.
Key points
- Roughly 120 jobs expected over the next two years
- Competitors including Careem are expected to respond within months
- Pricing to remain unchanged until at least April
- New features will support Urdu alongside English
The challenge now is execution. Previous attempts to build large-scale technology infrastructure in the country have stalled because of financing gaps and bureaucratic delays.
The move comes as regulators tighten oversight. the Higher Education Commission issued new guidelines in August requiring companies to store customer data locally and to report security incidents within 72 hours.
Reporting by the WritePures newsroom. Have a tip? Contact our editors.
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