MULTAN - Bazaar Technologies said on Wednesday that it opened a regional headquarters, a move analysts say could reshape the country's telecom sector.
Several competitors have made similar bets. Airlift expanded into Rawalpindi earlier this year, while Tesla has been quietly hiring engineers in Lahore and Islamabad.
Analysts at PTCL estimate that the addressable market could be worth $250 million by 2028, driven by a young population and rising smartphone ownership.
Why it matters
Security experts have urged users to enable two-factor authentication and to update their apps promptly, noting that attackers increasingly target mobile-first markets.
"The talent is here. What has been missing is patient capital and predictable policy."
Maryam Sheikh, head of product at NetSol Technologies
The numbers tell part of the story. Freelancers in Pakistan brought in $18 million in Q4 2025, and the country remains one of the largest suppliers of online talent in the world.
The bigger picture
The broader picture is one of steady growth. Internet penetration now exceeds 15% of the population, and mobile broadband subscriptions have more than doubled since 2022.
Key points
- Rollout begins in Quetta and Rawalpindi before expanding nationwide
- Competitors including Telenor Pakistan are expected to respond within months
- Pricing to remain unchanged until at least August
- Regulatory approval from the Securities and Exchange Commission of Pakistan still pending
Government officials welcomed the development. A spokesperson for the Securities and Exchange Commission of Pakistan said the initiative "aligns with the national digital agenda" and promised faster approvals for similar projects.
The service will initially be available in Sialkot, Islamabad and Islamabad, with a nationwide launch planned for later in 2026.
Reporting by the WritePures newsroom. Have a tip? Contact our editors.
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