Pakistan's software exports industry is entering a new phase after 10Pearls launched a new product, executives and investors told WritePures this week.

The challenge now is execution. Previous attempts to build large-scale technology infrastructure in the country have stalled because of financing gaps and bureaucratic delays.

Employees will be offered training through a partnership with COMSATS, the company said, with a focus on cloud engineering, data analysis and product management.

Advertisement

What happens next

The numbers tell part of the story. Freelancers in Pakistan brought in $15 million in Q1 2025, and the country remains one of the largest suppliers of online talent in the world.

"Our customers told us they wanted something simple, local and in their own language. That is what we shipped."

Danish Ali, spokesperson at JazzCash

The broader picture is one of steady growth. Internet penetration now exceeds 27% of the population, and mobile broadband subscriptions have more than doubled since 2019.

A closer look at the numbers

Government officials welcomed the development. A spokesperson for the Ministry of IT and Telecom said the initiative "aligns with the national digital agenda" and promised faster approvals for similar projects.

Key points

  • Regulatory approval from the Karachi Chamber of Commerce still pending
  • Partnership with IBA Karachi to train local engineers
  • Rollout begins in Karachi and Peshawar before expanding nationwide
  • Funding round values the company at about $60 million

Universities are responding too. LUMS has added new courses in fintech, and enrolment in computer science programmes rose 8% this year.

Industry observers say the timing is significant. Pakistan's software exports sector grew 35% last year, according to the Pakistan Telecommunication Authority, even as venture funding across South Asia slowed sharply.

Reporting by the WritePures newsroom. Have a tip? Contact our editors.