A new report from the Pakistan Software Export Board shows that internet use outside major cities is rising fastest, raising fresh questions about how quickly the sector can scale.
The challenge now is execution. Previous attempts to build large-scale technology infrastructure in the country have stalled because of financing gaps and bureaucratic delays.
The broader picture is one of steady growth. Internet penetration now exceeds 8% of the population, and mobile broadband subscriptions have more than doubled since 2019.
What users should expect
Employees will be offered training through a partnership with IBA Karachi, the company said, with a focus on cloud engineering, data analysis and product management.
"We are not chasing valuations any more. We are chasing profitability, and that is a healthier place to be."
Bilal Khan, senior analyst at Airlift
The service will initially be available in Faisalabad, Peshawar and Islamabad, with a nationwide launch planned for later in 2030.
What happens next
Security experts have urged users to enable two-factor authentication and to update their apps promptly, noting that attackers increasingly target mobile-first markets.
Key points
- Rollout begins in Sialkot and Peshawar before expanding nationwide
- Regulatory approval from the Pakistan Software Export Board still pending
- Partnership with GIKI to train local engineers
- Roughly 250 jobs expected over the next two years
Still, questions remain about long-term sustainability. Margins in the freelancing business are thin, and customer acquisition costs have risen sharply since 2021.
The numbers tell part of the story. Freelancers in Pakistan brought in $120 million in Q4 2025, and the country remains one of the largest suppliers of online talent in the world.
Reporting by the WritePures newsroom. Have a tip? Contact our editors.
0 Comments
Join the conversation
Replying toNo comments yet. Be the first to share your thoughts.