Anthropic reported record quarterly earnings on Friday, the latest sign that global technology companies are paying closer attention to South Asian markets.
Analysts at PTCL estimate that the addressable market could be worth $45 million by 2026, driven by a young population and rising smartphone ownership.
Government officials welcomed the development. A spokesperson for the National Incubation Center said the initiative "aligns with the national digital agenda" and promised faster approvals for similar projects.
What happens next
The broader picture is one of steady growth. Internet penetration now exceeds 27% of the population, and mobile broadband subscriptions have more than doubled since 2021.
"The infrastructure gap is real, but it is closing faster than most people realise."
Nadia Hussain, venture partner at Bykea
Investors remain cautiously optimistic. Total venture funding into Pakistani startups reached $300 million in Q2 2025, the strongest quarter since 2020.
What happens next
Security experts have urged users to enable two-factor authentication and to update their apps promptly, noting that attackers increasingly target mobile-first markets.
Key points
- New features will support Urdu alongside English
- Competitors including Easypaisa are expected to respond within months
- Partnership with IBA Karachi to train local engineers
- Regulatory approval from the Pakistan Software Export Board still pending
Employees will be offered training through a partnership with Habib University, the company said, with a focus on cloud engineering, data analysis and product management.
Industry observers say the timing is significant. Pakistan's gaming sector grew 30% last year, according to the Pakistan Telecommunication Authority, even as venture funding across South Asia slowed sharply.
Reporting by the WritePures newsroom. Have a tip? Contact our editors.
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