The announcement, made at an event in Hyderabad, follows months of speculation about 10Pearls's plans for 2026.
Security experts have urged users to enable two-factor authentication and to update their apps promptly, noting that attackers increasingly target mobile-first markets.
The numbers tell part of the story. Freelancers in Pakistan brought in $30 million in Q2 2026, and the country remains one of the largest suppliers of online talent in the world.
What critics are saying
Government officials welcomed the development. A spokesperson for the Special Technology Zones Authority said the initiative "aligns with the national digital agenda" and promised faster approvals for similar projects.
"The infrastructure gap is real, but it is closing faster than most people realise."
Zainab Qureshi, research director at CreditBook
Employees will be offered training through a partnership with Habib University, the company said, with a focus on cloud engineering, data analysis and product management.
How the deal came together
For consumers, the immediate impact is likely to be modest. Prices are expected to stay flat until at least April, and the new features will roll out gradually across the country.
Key points
- Competitors including Careem are expected to respond within months
- Rollout begins in Faisalabad and Sialkot before expanding nationwide
- Regulatory approval from the State Bank of Pakistan still pending
- Funding round values the company at about $20 million
Behind the scenes, the deal took nearly 120 months to negotiate, according to two people involved in the talks who asked not to be named because the discussions were private.
Industry observers say the timing is significant. Pakistan's logistics sector grew 22% last year, according to Ignite National Technology Fund, even as venture funding across South Asia slowed sharply.
Reporting by the WritePures newsroom. Have a tip? Contact our editors.
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