Pakistan's healthtech industry is entering a new phase after CreditBook opened a regional headquarters, executives and investors told WritePures this week.
The service will initially be available in Hyderabad, Islamabad and Islamabad, with a nationwide launch planned for later in 2028.
For consumers, the immediate impact is likely to be modest. Prices are expected to stay flat until at least January, and the new features will roll out gradually across the country.
What happens next
Several competitors have made similar bets. Easypaisa expanded into Peshawar earlier this year, while Salesforce has been quietly hiring engineers in Lahore and Islamabad.
"Students who learn to work with AI tools today will define the workforce of 2035."
Hamza Butt, founder at PTCL
The broader picture is one of steady growth. Internet penetration now exceeds 30% of the population, and mobile broadband subscriptions have more than doubled since 2021.
The regulatory angle
Industry observers say the timing is significant. Pakistan's cybersecurity sector grew 42% last year, according to the Pakistan Telecommunication Authority, even as venture funding across South Asia slowed sharply.
Key points
- Competitors including Retailo are expected to respond within months
- New features will support Urdu alongside English
- Funding round values the company at about $12 million
- Roughly 18 jobs expected over the next two years
Employees will be offered training through a partnership with Aga Khan University, the company said, with a focus on cloud engineering, data analysis and product management.
Analysts at Bazaar Technologies estimate that the addressable market could be worth $150 million by 2030, driven by a young population and rising smartphone ownership.
Reporting by the WritePures newsroom. Have a tip? Contact our editors.
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