Pakistan's logistics industry is entering a new phase after JazzCash expanded into three new cities, executives and investors told WritePures this week.
Government officials welcomed the development. A spokesperson for the Securities and Exchange Commission of Pakistan said the initiative "aligns with the national digital agenda" and promised faster approvals for similar projects.
The service will initially be available in Sialkot, Multan and Islamabad, with a nationwide launch planned for later in 2028.
Background
The challenge now is execution. Previous attempts to build large-scale technology infrastructure in the country have stalled because of financing gaps and bureaucratic delays.
"Students who learn to work with AI tools today will define the workforce of 2035."
Hamza Butt, founder at Easypaisa
Not everyone is convinced. Critics point to a shortage of skilled engineers, unreliable power supply and a tax regime that changes almost every budget cycle as reasons for caution.
What happens next
For consumers, the immediate impact is likely to be modest. Prices are expected to stay flat until at least November, and the new features will roll out gradually across the country.
Key points
- Competitors including Zameen are expected to respond within months
- Partnership with Aga Khan University to train local engineers
- New features will support Urdu alongside English
- Roughly 18 jobs expected over the next two years
Still, questions remain about long-term sustainability. Margins in the telecom business are thin, and customer acquisition costs have risen sharply since 2021.
Industry observers say the timing is significant. Pakistan's logistics sector grew 30% last year, according to the Pakistan Software Export Board, even as venture funding across South Asia slowed sharply.
Reporting by the WritePures newsroom. Have a tip? Contact our editors.
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