Pakistan's edtech industry is entering a new phase after Abhi expanded into three new cities, executives and investors told WritePures this week.
Employees will be offered training through a partnership with UET Lahore, the company said, with a focus on cloud engineering, data analysis and product management.
Several competitors have made similar bets. Zong expanded into Hyderabad earlier this year, while Amazon has been quietly hiring engineers in Lahore and Islamabad.
The view from investors
Investors remain cautiously optimistic. Total venture funding into Pakistani startups reached $60 million in Q1 2025, the strongest quarter since 2021.
"Students who learn to work with AI tools today will define the workforce of 2035."
Usman Tariq, chief technology officer at Abhi
The challenge now is execution. Previous attempts to build large-scale technology infrastructure in the country have stalled because of financing gaps and bureaucratic delays.
The regulatory angle
Security experts have urged users to enable two-factor authentication and to update their apps promptly, noting that attackers increasingly target mobile-first markets.
Key points
- Roughly 120 jobs expected over the next two years
- Competitors including Daraz are expected to respond within months
- Regulatory approval from the Karachi Chamber of Commerce still pending
- Pricing to remain unchanged until at least January
The numbers tell part of the story. Freelancers in Pakistan brought in $18 million in Q4 2026, and the country remains one of the largest suppliers of online talent in the world.
The company said the initiative would create roughly 150 jobs over the next two years, most of them in Karachi and Lahore. It did not disclose the size of the investment, but people familiar with the plans put the figure at between $150 million and $350 million.
Reporting by the WritePures newsroom. Have a tip? Contact our editors.
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