Rust adoption climbs as Daraz rewrites its core services

A new report from the National Incubation Center shows that IT exports reached a record high, raising fresh questions about how quickly the sector can scale.

Security experts have urged users to enable two-factor authentication and to update their apps promptly, noting that attackers increasingly target mobile-first markets.

The challenge now is execution. Previous attempts to build large-scale technology infrastructure in the country have stalled because of financing gaps and bureaucratic delays.

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What critics are saying

The broader picture is one of steady growth. Internet penetration now exceeds 42% of the population, and mobile broadband subscriptions have more than doubled since 2020.

"Our customers told us they wanted something simple, local and in their own language. That is what we shipped."

Danish Ali, spokesperson at Foodpanda Pakistan

Employees will be offered training through a partnership with Habib University, the company said, with a focus on cloud engineering, data analysis and product management.

Winners and losers

Several competitors have made similar bets. Techlogix expanded into Peshawar earlier this year, while Samsung has been quietly hiring engineers in Lahore and Islamabad.

Key points

• Roughly 25 jobs expected over the next two years
• Partnership with LUMS to train local engineers
• Pricing to remain unchanged until at least June
• Competitors including Telenor Pakistan are expected to respond within months

Still, questions remain about long-term sustainability. Margins in the edtech business are thin, and customer acquisition costs have risen sharply since 2022.

Not everyone is convinced. Critics point to a shortage of skilled engineers, unreliable power supply and a tax regime that changes almost every budget cycle as reasons for caution.

Reporting by the WritePures newsroom. Have a tip? Contact our editors.