Samsung reported record quarterly earnings on Friday, the latest sign that global technology companies are paying closer attention to South Asian markets.
Investors remain cautiously optimistic. Total venture funding into Pakistani startups reached $250 million in Q4 2025, the strongest quarter since 2020.
The challenge now is execution. Previous attempts to build large-scale technology infrastructure in the country have stalled because of financing gaps and bureaucratic delays.
How the deal came together
Employees will be offered training through a partnership with NED University, the company said, with a focus on cloud engineering, data analysis and product management.
"Our customers told us they wanted something simple, local and in their own language. That is what we shipped."
Bilal Khan, senior analyst at Foodpanda Pakistan
Still, questions remain about long-term sustainability. Margins in the gaming business are thin, and customer acquisition costs have risen sharply since 2020.
A closer look at the numbers
Several competitors have made similar bets. Jazz expanded into Hyderabad earlier this year, while Xiaomi has been quietly hiring engineers in Lahore and Islamabad.
Key points
- Rollout begins in Gujranwala and Hyderabad before expanding nationwide
- Partnership with Habib University to train local engineers
- Funding round values the company at about $150 million
- Competitors including Careem are expected to respond within months
The broader picture is one of steady growth. Internet penetration now exceeds 55% of the population, and mobile broadband subscriptions have more than doubled since 2021.
The service will initially be available in Multan, Islamabad and Islamabad, with a nationwide launch planned for later in 2030.
Reporting by the WritePures newsroom. Have a tip? Contact our editors.
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