Zameen cuts infrastructure costs by 30% after moving to the cloud

Here is what the announcement means for businesses, consumers and the wider technology industry.

HYDERABAD - Jazz said on Friday that it launched a new product, a move analysts say could reshape the country's e-commerce sector.

Not everyone is convinced. Critics point to a shortage of skilled engineers, unreliable power supply and a tax regime that changes almost every budget cycle as reasons for caution.

Security experts have urged users to enable two-factor authentication and to update their apps promptly, noting that attackers increasingly target mobile-first markets.

The view from investors

Employees will be offered training through a partnership with GIKI, the company said, with a focus on cloud engineering, data analysis and product management.

"The infrastructure gap is real, but it is closing faster than most people realise."
Hamza Butt, founder at NetSol Technologies

For consumers, the immediate impact is likely to be modest. Prices are expected to stay flat until at least August, and the new features will roll out gradually across the country.

The regulatory angle

The broader picture is one of steady growth. Internet penetration now exceeds 12% of the population, and mobile broadband subscriptions have more than doubled since 2022.

Key points

Pricing to remain unchanged until at least May
Roughly 40 jobs expected over the next two years
New features will support Urdu alongside English
Competitors including Zameen are expected to respond within months

The move comes as regulators tighten oversight. the Special Technology Zones Authority issued new guidelines in March requiring companies to store customer data locally and to report security incidents within 72 hours.

The service will initially be available in Islamabad, Multan and Islamabad, with a nationwide launch planned for later in 2028.

Reporting by the WritePures newsroom. Have a tip? Contact our editors.