A new report from the Higher Education Commission shows that IT exports reached a record high, raising fresh questions about how quickly the sector can scale.
The numbers tell part of the story. Freelancers in Pakistan brought in $30 million in Q2 2026, and the country remains one of the largest suppliers of online talent in the world.
Employees will be offered training through a partnership with UET Lahore, the company said, with a focus on cloud engineering, data analysis and product management.
How the deal came together
Still, questions remain about long-term sustainability. Margins in the logistics business are thin, and customer acquisition costs have risen sharply since 2021.
"The infrastructure gap is real, but it is closing faster than most people realise."
Bilal Khan, senior analyst at Easypaisa
The broader picture is one of steady growth. Internet penetration now exceeds 30% of the population, and mobile broadband subscriptions have more than doubled since 2019.
The road ahead
Universities are responding too. NED University has added new courses in e-commerce, and enrolment in computer science programmes rose 15% this year.
Key points
- Pricing to remain unchanged until at least September
- Regulatory approval from Ignite National Technology Fund still pending
- Funding round values the company at about $500 million
- Roughly 20 jobs expected over the next two years
Behind the scenes, the deal took nearly 45 months to negotiate, according to two people involved in the talks who asked not to be named because the discussions were private.
Not everyone is convinced. Critics point to a shortage of skilled engineers, unreliable power supply and a tax regime that changes almost every budget cycle as reasons for caution.
Reporting by the WritePures newsroom. Have a tip? Contact our editors.
3 Comments
Join the conversation
Replying to