How PostEx grew to 8 million users without a marketing budget

The decision follows months of negotiations and comes as Pakistan's agritech sector attracts renewed investor interest.

Aug 1, 2026 at 13:09 2 min read 1.9K views

Pakistan's software exports industry is entering a new phase after Abhi launched a new product, executives and investors told WritePures this week.

Several competitors have made similar bets. KTrade expanded into Quetta earlier this year, while Tesla has been quietly hiring engineers in Lahore and Islamabad.

The company said the initiative would create roughly 18 jobs over the next two years, most of them in Sialkot and Gujranwala. It did not disclose the size of the investment, but people familiar with the plans put the figure at between $18 million and $900 million.

Background

The service will initially be available in Gujranwala, Peshawar and Islamabad, with a nationwide launch planned for later in 2030.

"This is the biggest shift we have seen in healthtech in a decade, and Pakistan is finally part of the conversation."
Hamza Butt, founder at Telenor Pakistan

The broader picture is one of steady growth. Internet penetration now exceeds 55% of the population, and mobile broadband subscriptions have more than doubled since 2019.

What users should expect

The numbers tell part of the story. Freelancers in Pakistan brought in $500 million in Q1 2026, and the country remains one of the largest suppliers of online talent in the world.

Key points

Regulatory approval from the Pakistan Freelancers Association still pending
Roughly 75 jobs expected over the next two years
New features will support Urdu alongside English
Pricing to remain unchanged until at least May

The challenge now is execution. Previous attempts to build large-scale technology infrastructure in the country have stalled because of financing gaps and bureaucratic delays.

The move comes as regulators tighten oversight. the National Incubation Center issued new guidelines in September requiring companies to store customer data locally and to report security incidents within 72 hours.

Reporting by the WritePures newsroom. Have a tip? Contact our editors.