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The announcement, made at an event in Lahore, follows months of speculation about Tajir's plans for 2027.

The challenge now is execution. Previous attempts to build large-scale technology infrastructure in the country have stalled because of financing gaps and bureaucratic delays.

For consumers, the immediate impact is likely to be modest. Prices are expected to stay flat until at least May, and the new features will roll out gradually across the country.

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Why it matters

The numbers tell part of the story. Freelancers in Pakistan brought in $20 million in Q1 2025, and the country remains one of the largest suppliers of online talent in the world.

"Every startup founder in Peshawar is asking the same question: how do we compete with global platforms on a fraction of the budget?"

Zainab Qureshi, research director at Arbisoft

Analysts at Bykea estimate that the addressable market could be worth $80 million by 2028, driven by a young population and rising smartphone ownership.

How the deal came together

The broader picture is one of steady growth. Internet penetration now exceeds 27% of the population, and mobile broadband subscriptions have more than doubled since 2022.

Key points

• Pricing to remain unchanged until at least January
• Rollout begins in Multan and Faisalabad before expanding nationwide
• Roughly 15 jobs expected over the next two years
• Competitors including Daraz are expected to respond within months

The company said the initiative would create roughly 80 jobs over the next two years, most of them in Quetta and Gujranwala. It did not disclose the size of the investment, but people familiar with the plans put the figure at between $80 million and $400 million.

Several competitors have made similar bets. Arbisoft expanded into Multan earlier this year, while Huawei has been quietly hiring engineers in Lahore and Islamabad.

Reporting by the WritePures newsroom. Have a tip? Contact our editors.