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WritePures
A "feature" is a distinct user-facing capability — login, checkout, reporting, messaging. Count screens a user would describe, not database tables.
Payment gateways, accounting systems, SMS, maps, CRM — anything you do not control.
Estimated build cost
–
hours including QA, project management and contingency
Estimated timeline
– weeks
With at productive hours each per week
LineHoursShare
Build — base platform and features —
third-party integrations —
Total —

Budget for year two

Expect roughly – per year for hosting, third-party services, security updates, bug fixes and small improvements — about % of the build. Software that is not maintained stops working; planning nothing for this is the most common and most expensive budgeting mistake.

This is a range, not a quote

The estimate comes from typical hours per feature and blended regional rates. Real projects vary widely with how clearly requirements are defined, how much changes mid-build, and how much existing data has to be migrated. Use this to sanity-check a quote or set an expectation — then get a fixed proposal against a written scope.

Frequently asked questions

It is an indicative range, not a quotation. It is built from typical hour counts per feature and blended regional rates, and real projects vary enormously with requirements clarity, integration complexity and how much change happens mid-build. Use it to sanity-check a quote you have received or to set a budget expectation, not as a price.

Because the inputs that drive software cost most strongly are the ones hardest to pin down early. Two projects described identically can differ by a factor of three once edge cases, data migration and approvals are understood. A wide range early is honest; a precise number early is usually wrong.

Yes, as a separate annual figure. Ongoing cost typically covers hosting, third-party services, security updates, bug fixes and small improvements. Budgeting nothing for year two is one of the most common and most expensive planning mistakes.

Rate and total cost are not the same thing. A lower hourly rate that produces rework, needs heavier management, or delivers a codebase nobody else can maintain can cost more than a higher rate that does not. Compare on delivered outcome, references and code quality, with rate as one input among several.